Planning Thoughts and What Nots

Be Stupid. Diesel Campaign

2010-02-27T15:56:00.000-08:00

I happened to go to Diesels website today and stumbled upon their new Be Stupid campaign. I have to say that I really love this campaign! As a frequent shopper at Diesel, I feel like this is an awesome campaign that goes right along with the consumer that they are trying to market too. This campaign was created by Anomaly /London, really impressive.

Stupid is the new Smart...

Here is a Link http://www.diesel.com/be-stupid/

Relationships Vs. Acquaintances

2010-02-21T23:24:00.000-08:00

I've made this simple philosophy a part of my life; build more RELATIONSHIPS! I’m tired of just making acquaintances, they’re point less, they don’t really mean anything, their is no value in them, unless of course you turn your acquaintances into actual relationships. This can be seen from a networking prospective or even marketing prospective. Brands that build relationships with customers last, individuals that build relationships, have more assets.

Reactive and Proactive marketing

2010-02-21T21:54:00.000-08:00

Dallas 1-Day Coupons

1 huge Dallas coupon emailed daily.

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I went to the best sushi restaurant ever the other night, and I wanted everyone to know about this little hole in the wall. So I did what any other generation Y would do; I posted my experience to good ole Facebook. It was a typical post; I got a couple of comments from my friends, asking where it was etc… A couple days later I did my usual login to Facebook for my daily intake of being social, and as soon as I did something caught my eye. It was little link with a picture of a sushi roll promoting coupons to your email. This little advertisement started to build a correlation from my first sushi post earlier in the week, to this little harmless advertisement. I began to think about how this advertisement is just the beginning, with the Internet, social media and humans being more connected on the web. All our actions are ever getting more and more targeted for marketers and advertisers. People get ready the future is upon us where marketing will be targeting not a segment, but YOU!